Pixar's Elemental Fails to Heat up at the Box Office
Via Variety
The Story
Pixar's animated film Elemental opened to a record-low $29.5 million domestically in June 2023, the worst opening weekend in the studio's 28-year theatrical history. The result significantly underperformed pre-release projections of around $40 million and fell below the previous low-water mark set by The Good Dinosaur in 2015.
Industry analysts pointed to several contributing factors: the film was not based on established intellectual property, and audiences had grown accustomed to Pixar films debuting on Disney+ after Soul, Luca, and Turning Red skipped theatrical releases during the pandemic. Despite the poor opening, Elemental earned a strong A CinemaScore from audiences who did see it, suggesting positive word-of-mouth had potential to improve its long-term performance.
Industry analysts pointed to several contributing factors: the film was not based on established intellectual property, and audiences had grown accustomed to Pixar films debuting on Disney+ after Soul, Luca, and Turning Red skipped theatrical releases during the pandemic. Despite the poor opening, Elemental earned a strong A CinemaScore from audiences who did see it, suggesting positive word-of-mouth had potential to improve its long-term performance.
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