Gene-edited Mustard Greens Hit the Market!
Via Food Navigator USA
The Story
Biotech startup Pairwise brought the first CRISPR edited food to U.S. markets with Conscious Greens, a mustard green blend engineered to keep its nutrition and purple color while tasting like lettuce.
The company used CRISPR to soften the sharp bitterness of mustard greens, producing Conscious Greens Purple Power Baby Greens Blend with about double the nutrition of romaine and up to three extra days of shelf life.
After a foodservice launch in May, the greens were set to reach West Coast grocery stores through a partnership with retail broker RSquared Fresh Solutions.
Co founder Haven Baker described CRISPR as a way to make precise changes that add crop and consumer advantages such as convenience, shelf life, and better flavor.
Pairwise stressed that the product is non GMO because it contains no foreign DNA, functioning more like accelerated breeding than genetic modification.
The launch was widely watched as an early test of American consumer appetite for gene edited produce.
The company used CRISPR to soften the sharp bitterness of mustard greens, producing Conscious Greens Purple Power Baby Greens Blend with about double the nutrition of romaine and up to three extra days of shelf life.
After a foodservice launch in May, the greens were set to reach West Coast grocery stores through a partnership with retail broker RSquared Fresh Solutions.
Co founder Haven Baker described CRISPR as a way to make precise changes that add crop and consumer advantages such as convenience, shelf life, and better flavor.
Pairwise stressed that the product is non GMO because it contains no foreign DNA, functioning more like accelerated breeding than genetic modification.
The launch was widely watched as an early test of American consumer appetite for gene edited produce.
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